GunsOnPegs Media Pack

Advertise on GunsOnPegs

Sell to the UK's largest online shooting community, with a run rate of 4 million+ page views in 2012 and where over two thirds of the game shooting community, who were looking to buy days, visited GunsOnPegs during the 2011/12 shooting season.  It is free to use for the buying and selling of shooting and we do not charge either the shoot owner or the gun, which enables us to offer an impartial service.

Site Statistics

• Registered Member Guns: 34,082
• Registered Shoot Owners: 2,100
• Total Members: 36,182

Our Average Member Profile:

• Male
• 46-55 age bracket
• HNW (earning £90K+)
• Member for over 2 years

How Often do our Members Shoot?

• 1-5 Times a Year: 23.93%
• 6-10 Times a Year: 17.40%
• 11-20 Times a Year: 23.85%
• 21+ Times a Year: 34.83%

Our members are high net worth individuals who are passionate about shooting and as a result of their close relationship with the website they are far more responsive to advertising. They are more positively disposed towards brands that they see as supporting their favourite site and over 34% of our members shoot more than 21 times per annum making them significant purchasers of shooting related products. 
 
Please download the Media Pack (PDF) for further information and costings.

The Value of Online Advertising

Part of an article from Comscore:

“In an environment where proving the effectiveness of every advertising dollar is essential, comScore Brand Metrix gives marketers and publishers the ammunition to demonstrate the true value of their online advertising efforts,” said Evan Neufeld, comScore vice president of advertising solutions.

“With online display ads yielding click-thru rates of less than 0.1 percent (GunsOnPegs click through rates are usually around 0.25), advertisers can no longer rely on click-thrus to gauge online ad performance. Doing so fails to capture the impact of advertising impressions – or view-thru – on attitude and future behavior, which are essential metrics in assessing the complete return on an investment in online advertising.”

“Online advertising offers a very compelling value proposition because it gives marketers a bigger bang for their buck,” added Neufeld. “Not only does online marketing have the benefits of more attractive advertising rates and a faster growing retail channel, but it’s clear from the results of our studies that Internet marketing also generates incremental sales in retail stores.”

The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales. For the studies in which both retailers’ online and offline sales were analyzed, for periods ranging from two weeks to three months after the initial exposure to an online display ad, the incremental online sales lift was 27 percent and offline sales lift was 17 percent.

Click here for the full article.